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George Wilson.
New cycling business adds to the industry of pedal power posted on 01/02/2018

Two back surgeries can get your attention, and can also lead to a dramatic change in lifestyle.

And two wheels and a pair of pedals can inspire a new business adventure in the Mountain community.

George Wilson’s Mt. Hood Bicycle shop opens its doors, softly, this month (mid-January) in the Hoodland Plaza with a scheduled grand opening set for March.

“I have been a passionate cyclist for over twenty years,” Wilson told The Mountain Times. (And after the back surgeries) “I found cycling to be a great form of aerobic exercise to keep the weight off, but it was also very therapeutic mentally. I gradually learned more about riding technique and form to improve performance, and after realizing positive results I was hooked.”

He began doing his own mechanical maintenance, enrolled in formal classes at the United Bicycle Institute in Portland, and that led to his new business adventure.

“I felt the timing was right to provide a full-service bicycle shop for local and visiting riders,” he said. “Mt. Hood Bicycle will be the only full-service bicycle shop between Sandy and Hood River.”

As in any business, location was key. Wilson chose the end-space at Hoodland Plaza primarily because the shopping center attracts 50,000 visitors per month. Plus, the new shop is located across Welches Road from the Mt. Hood Express stop where riders load their bikes onto bike trailers for transportation to Timberline and Skibowl to access the single-track mountain bike runs back to Rhododendron and Welches.

“Our new location is approximately eight miles from the Sandy Ridge Bike Park in Brightwood, which has become an international destination for mountain bikers,” Wilson said. “The Mt. Hood National Forest is the nearest place for a full-on mountain biking experience anywhere in the area. We are conveniently located to service the needs of local cyclists, as well as our cycling visitors no matter which cycling discipline they are into.”

Wilson has secured distributorship rights from Trek Bicycles, Fox Suspension, Shimano and Sram components. The shop will focus on service and repair, as well as retail sales of bikes, components and accessories.

And as the calendar inches toward spring, the shop will provide a bike wash station for cyclists.

The conversion of the space was extensive and Wilson gave a nod to the work of Justin Shenkel (owner of Charlies Paint and Design in Vancouver) and Kyle Sullivan (Igloo Printing and Design) for the logos and stenciling.

“Finally, I can’t express my appreciation for my friend and Mt Hood Bicycle certified mechanic Kevin ‘K-Mack’ McCarthy, for his contribution and carpentry skills,” Wilson said. “These are all local residents capable of providing professional services to our local community.”

And Mt. Hood Bicycle now rolls out its own professional services for Mountain residents and beyond.

For more information, visit www.mthoodbicycle.com.

By Larry Berteau/MT

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